Rachel Lobdell

Photo by Sophie Mathewson

Leadership and change management coaching

My individualized support and coaching programs are ideal for professionals with five to 10 years of experience in media or related fields who are looking to increase their impact inside and outside their organization.

A little about me: I am a media executive who specializes in creating and leading audience-driven editorial strategies. I have experience in many kinds of newsrooms, from startups to legacy publications. I’ve been a change agent in every role, and I’m passionate about building up the next generation of leaders to continue making the media industry more equitable and sustainable.

I provide guidance on:

Leadership development

Learn your management style
Hone your values
Improve your communication up and down the chain
Create strategy pitches and presentations
Hire and run diverse, high-functioning teams
Work across company departments
Build better work environments
Develop resilience

News transformation

Manage cultural change
Implement new strategies with buy in
Cascade your vision and plan to all levels
Plan the structures and processes needed
Launch experiments and learn from them
Identify audience-focused innovations
Do things that have never been done before and make progress quickly

My packages:

The Roadmap

15-minute consultation call

Biweekly 60-minute calls for 6 weeks

Text and email support

Total investment: $675

The Deep Dive

15-minute consultation call

Weekly 60-minute calls for 6 weeks

Text and email support

Total investment: $1,100

Let’s see if we’re a match. Schedule your free consultation.