I’m an entrepreneurial editorial leader who drives audience, revenue, and brand growth through innovative and ambitious content, products, and experiences that serve audience needs and the bottom line.
I’ve run digital strategy at some of media’s biggest brands, including USA Today, Fortune, and Vice. A through line across my career has been running toward sticky challenges. I see opportunities, and I always raise my hand to try new things.
I care about how work gets done. I build strong relationships across divisions to embrace experimentation, work collaboratively, and bring new products to market.
Never without a story idea, I direct award-winning journalistic excellence ranging from breaking news to longform investigative work across formats and platforms. My teams’ work has changed law and led to organizational investigations.
The future of media lies in building meaningful consumer habits, and, ultimately, community. I utilize data to determine target audiences and develop strategies that meet their needs and keep them coming back.
Organizations cannot rely on a single revenue stream. I’ve strategized and overseen membership and paywall programs, philanthropic partnerships, sponsored journalism initiatives, and brand extensions like consumer products and events.
I’ve built brand-building projects and products across digital channels, print, and live events. I’m skilled at garnering internal buy-in to try new things, and I move at the speed of news.
When what has always been is no longer working, I interrogate structures to find more efficient work streams through staffing, collaboration, operational, and technology changes. I believe everything is figure-out-able.
How the work gets done matters. I empower, mentor, and support staff empathetically, invest in employee training and growth, and build leadership academies and fellowship programs.
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